Resumé

With more than eight years of experience in marketing and communications, I offer a uniquely creative approach to planning & executing integrated content marketing campaigns that increase brand awareness, foster audience engagement, & achieve business goals.

WORK EXPERIENCE

HIMSS  | September 2018 – Present

Events Marketing Manager, Arlington, VA

Campaign Management. Plan & manage 10 event campaign timelines, attendee/revenue goals, content creation, & target audience criteria for large-scale healthcare conferences focused on innovation/technology & clinical concerns.   

Content Creation. Produce copy & imagery to drive high-impact, targeted results, including acquisition, retention, & conversion goals across social, email, ads, website, & editorial. Implement SEO best practices to generate site traffic. 

Audience Development. Launch nurture period to expand relevant audience through creative data capture content &.target engaged audience with customized communications by known topic interest/behavioral insight & level of engagement.   

Data Analytics. Utilize Google Analytics & Marketo to drive content prioritization & present data reports on current/past year attendee/revenue goal pacing.

Partner Acquisition. Cultivate strong relationships with key internal & external media partners.

THE JEWISH FEDERATION OF GREATER WASHINGTON  |  March 2016 – August 2018

Marketing Account Executive, Rockville, MD

Campaign Development. Conceptualized & executed multi-platform, integrated communications strategy for 10 internal clients focused on educational programs & engagement initiatives. Drove successful marketing content campaigns across demand generation & lifecycle channels.

Social Media. Built cohesive social strategies across 6 platforms, budgeted paid ads, & monitored overall response.

Advertising. Implemented innovative, on-brand ad opportunities to effectively reach target audience.

Content Creation. Created compelling, cross-channel content to uniquely position brand mission & reach relevant broader audience.

Design Production. Worked closely with design team to generate creative solutions that build brand continuity. Oversaw development, provided actionable revisions to team, & aligned in-house deadlines with client expectations.     

KPI Management. Define campaign metrics & consistently assess overall effectiveness of content & budget approach.

JONES LANG LASALLE   |  March 2015 – February 2016

Property Administrator, Chantilly, VA

Administrative. Managed 3 commercial office buildings, occupied by eight tenants. Provided accounting & operational support with overarching focus on tenant relations.

Communications. Maintained correspondence with tenant representatives on behalf of property management team. Created content & graphics for informational tenant communications.

Tenant Relations. Planned interactive tenant events adhering to budget allowances.

BLOOMERS BOUTIQUE  |  January 2013 - March 2015

Social Media Marketing Manager, Alexandria, VA

Creative Marketing. Created cohesive marketing content that appealed to consumer motivations & aligned with sales goals, including: email, social media posts, blogs (with appropriate SEO practices), infographics, events.

Social Media Strategy. Designed & implemented paid & organic tactics to increase online engagement & grow customer journey from digital to in-store, including: weekly trivia with in-store prize pick-up, bi-annual donation collection day, & other relevant incentivised efforts. 

Promotional Events. Collaborated with local bloggers & businesses on publicity events to expand customer base.

Visual Merchandising. Coordinated cohesive visual merchandising strategy through planning & detailed mapping.

NORTHERN VIRGINIA MAGAZINE  |  January 2012- December 2012

Health & Beauty Editorial Assistant, Chantilly, VA

Copywriting. Wrote editorial content for monthly lifestyle magazine & online blog presence.

Media Coverage. Collected quotes from public figures, photos & commentary around notable occasions/development.

Design Layouts. Collaborated with design team to ensure compatibility of spread layouts & editorial content.

Features & Promotions. Coordinated with local & national vendors to arrange product placement 3 months out. Collaborated on content around international brands, local labels & business owners.

EDUCATION

VIRGINIA COMMONWEALTH UNIVERSITY SCHOOL OF THE ARTS, Richmond, VA May 2011

BA Fashion Merchandising, Marketing Minor

  • Study Abroad | Lorenzo De Medici: Italian Institute, School of the Arts, Florence, Italy | Spring 2010

  • VCU Women’s Club Lacrosse Team | 2009 - 2011  *  Vice President & Team Captain | 2010 - 2011

 

COMPUTER PROFICIENCIES

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