Resumé

With more than nine years of experience in marketing & communications, I offer a uniquely creative approach to planning & executing integrated content marketing campaigns that increase brand awareness, foster audience engagement, & achieve business goals.

WORK EXPERIENCE

HIMSS | September 2018 – Present

Marketing Manager, Arlington, VA

Marketing Automation. Implement customized trigger campaigns based on behavioral insights, at each stage of customer journey, including audience acquisition, retention, & conversion goals

Website Management & UX. Design site structure, navigation, page layouts, and all copy to amplify key marketing moments and elevate SEO and UX

Social Media. Oversee all social organic and paid ad performance, adjust as necessary

Content Creation. Write all marketing copy & build complementary thought leadership content extensions that resonate with audience interests

Event Engagement. Build digital event experience and engagement incentives as an extension of core programming

Data Reporting. Create Google Analytics performance dashboard, monitor KPIs throughout lifecycle, & present data report to executive leadership stakeholders

THE JEWISH FEDERATION OF GREATER WASHINGTON | March 2016 – August 2018

Marketing Account Executive, Rockville, MD

Brand Development. Conceptualized, executed, & tracked integrated communication strategies across demand generation & lifecycle channels for 14 clients
Social Media. Cohesively managed social presence (including paid) across 6 platforms

Media & PR. Executed timely PR placements that emphasized value-driven initiatives and increased site traffic by 30% (ex. local, morning news features)
Design Collateral. Seamlessly generated creative solutions that built brand continuity & name recognition (ex. limited edition baseball hat worn by Major League Manager)

JONES LANG LASALLE | March 2015 – February 2016

Marketing Administrator, Chantilly, VA

Email Management. Maintained monthly e-news & developed automated email journeys to streamline annual system information updates
Client Management System. Executed digital tenant solutions system that improved productivity for property management team & increased tenant satisfaction rating by 20%

BLOOMERS BOUTIQUE | January 2013 - March 2015

Social Media Marketing Manager, Alexandria, VA

Content Marketing. Created lead nurture strategies that doubled interest list growth YTD
Social Media & Blog. Planned, tracked, & analyzed paid campaigns
Promotional Events. Conceptualized programs & cross collaborated with local businesses to drive foot traffic (ex. bi-annual donation collection day)
Visual Merchandising. Coordinated cohesive visual merchandising strategy through planning & detailed mapping

NORTHERN VIRGINIA MAGAZINE | January 2012- December 2012

Health & Beauty Editorial Assistant, Chantilly, VA

Copywriting. Wrote editorial content for monthly lifestyle magazine & online blog
Media Coverage. Conducted interviews & curated photos from notable industry events
Design Coordination. Effectively collaborated with design to develop editorial layout
Product Features. Regularly communicated with locally-owned businesses & recognized retail brands to arrange product placement ahead of print schedule

EDUCATION

VIRGINIA COMMONWEALTH UNIVERSITY SCHOOL OF THE ARTS, Richmond, VA May 2011

BA Marketing, Fashion Merchandising

Study Abroad | Lorenzo De Medici: Italian Institute, School of the Arts, Florence, Italy | Spring 2010
VCU Women’s Club Lacrosse Team | 2009 - 2011 * Vice President & Team Captain | 2010 - 2011

COMPUTER PROFICIENCIES