Resumé

With more than nine years of experience in marketing & communications, I offer a uniquely creative approach to planning & executing integrated content marketing campaigns that increase brand awareness, foster audience engagement, & achieve business goals.

WORK EXPERIENCE

HIMSS  | September 2018 – Present

Events Marketing Manager, Arlington, VA

Team Management. Responsible for 20 healthcare events yearly, including acquisition, retention, & conversion goals across social, email, ads, SEO, & editorial
Audience Development. Execute acquisition efforts that generate 25% traffic increase in event website visitors, with successful lead capture tactics contributing to 50% of total database growth
Sponsor Identification. Develop new prospect journey (ushering leads through Salesforces Marketing Cloud interest forms to Salesforce Lightning reports) which supported 35% increase in sponsorship revenue
Data Reporting. Monitor KPIs throughout lifecycle, compile closeout data compared to past year pacing results, & present event marketing campaign analysis to executive leadership stakeholders

THE JEWISH FEDERATION OF GREATER WASHINGTON  |  March 2016 – August 2018

Marketing Account Executive, Rockville, MD

Brand Development. Conceptualized, executed, & tracked integrated communication strategies across demand generation & lifecycle channels for 14 clients
Social Media. Cohesively managed social presence (including paid) across 6 platforms

Media & PR. Executed timely PR placements that emphasized value-driven initiatives and increased site traffic by 30% (ex. local, morning news features)
Design Collateral. Seamlessly generated creative solutions that built brand continuity & name recognition (ex. limited edition baseball hat worn by Major League Manager)

JONES LANG LASALLE   |  March 2015 – February 2016

Marketing Administrator, Chantilly, VA

Email Management. Maintained monthly e-news & developed automated email journeys to streamline annual system information updates
Client Management System. Executed digital tenant solutions system that improved productivity for property management team & increased tenant satisfaction rating by 20%

BLOOMERS BOUTIQUE  |  January 2013 - March 2015

Social Media Marketing Manager, Alexandria, VA

Content Marketing. Created lead nurture strategies that doubled interest list growth YTD
Social Media & Blog. Planned, tracked, & analyzed paid campaigns
Promotional Events. Conceptualized programs & cross collaborated with local businesses to drive foot traffic (ex. bi-annual donation collection day)
Visual Merchandising. Coordinated cohesive visual merchandising strategy through planning & detailed mapping

NORTHERN VIRGINIA MAGAZINE  |  January 2012- December 2012

Health & Beauty Editorial Assistant, Chantilly, VA

Copywriting. Wrote editorial content for monthly lifestyle magazine & online blog
Media Coverage. Conducted interviews & curated photos from notable industry events
Design Coordination. Effectively collaborated with design to develop editorial layout
Product Features. Regularly communicated with locally-owned businesses & recognized retail brands to arrange product placement ahead of print schedule

EDUCATION

VIRGINIA COMMONWEALTH UNIVERSITY SCHOOL OF THE ARTS, Richmond, VA May 2011

BA Marketing, Fashion Merchandising

  • Study Abroad | Lorenzo De Medici: Italian Institute, School of the Arts, Florence, Italy | Spring 2010

  • VCU Women’s Club Lacrosse Team | 2009 - 2011  *  Vice President & Team Captain | 2010 - 2011

 

COMPUTER PROFICIENCIES

HTML  |  CSS  |  Publisher  |  Illustrator  |  Photoshop  |  Dreamweaver  |  Adobe Acrobat Pro  |  Wordpress  |  Drupal  |  Marketo  |  Constant Contact  |  MyEmma  |  Canva  |  Google Analytics   |  Salesforce marketing Cloud |  Pardot  |  Salesforce Lightning

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